This is a letter to the editor published in the Financial Times on August 23. The letter was slightly edited, mostly for the better, except in one case: At the end of the first sentence, instead of “the ignorant”, I would have preferred “those who sound ignorant to them” (or something like that). Such wording much better reflects my point – and, I think, the point Edward Luce was making in his column.
“I agree with Edward Luce that there is ‘electoral gold’ for the right in the contempt America’s cultural elites show towards the ignorant. (‘The truth that set Cheney free’, Opinion, August 18) However, one should not ignore the regular gold. There is money in electoral outrage, for both candidates and perhaps especially their consultants.
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